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MAGIX Software GmbH is a market leading software producer and publisher, established in 1993 with over 15 million registered users across the globe and 350+ employees worldwide.

MAGIX has been utilizing Xara Cloud for 3 key business solutions.

MAGIX Software creates a range of different documents, designed for internal and external use, and as a result, Xara Cloud has been implemented across all departments.

MAGIX has experienced time and money savings across 3 key business processes with the introduction of Xara Cloud.


Reduced content creation workload from 1660 hours to 990


Time reduction communicating with external sources


Reduction in required software licenses to create documents

One Central Platform for all Documents

Brand-focused documents play a crucial role in the way MAGIX communicate with a range of audiences. With Xara Cloud, MAGIX centralized the creation and sharing of a range of branded document types:

Klaus Schmidt, CEO of MAGIX

“As a rapidly growing international company, it is critical for us to execute quickly and communicate a consistent brand across every market.”

“Xara Cloud gives our cross-functional teams the ability to create and collaborate on content easily and from anywhere in the world. And just as important, Xara ensures that every document is properly MAGIX branded according to guidelines established by our marketing and design teams.”

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“I can add inspiring quotes to stunning images in no time.”
– Sebastian Franke, Social Media Manager

Improving creativity and enhanced cross function collaboration for the social media department

Real-time multi-user editing resulted in audience-engaging graphics being created in minutes instead of hours, and less time was spent going ‘back and forth’ between the social media department and design team.

A library of stunning templates, access to thousands of free high-quality stock images, and the ability to add customizable design features resulted in improved social media graphics and campaign results.

Streamlined document creation for the sales department

Creating the volume of sales documents MAGIX require is resource heavy and time-consuming.

Xara Cloud, a tool built for a modern workplace, simplifies the sales department’s workflow and increased productivity.

One-click access to all product imagery, partner logos, brand colors and marketing text, plus the ability to share documents with senior managers, has resulted in a huge 40% reduction in the time spent on document creation.

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“It is so easy to create a second design with text & color schemes”.
– Astrid Mühlehner, Sales Manager

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“I can instantly create beautiful product presentations. The variety of templates guarantee a great and unique look.”
– Laura Krüger, Communication Manager

Giving internal documents a unique look to boost audience engagement

Through the use of cutomizable smart tools available in Xara Cloud – such as shapes, graphics and charts – the senior management team was able to take the design of internal documents to the next level, resulting in increased audience engagement.

For ultimate user experience, MAGIX was able to import and fully customize PDF and PowerPoint files, streamlining the transition to Xara Cloud.

Less time and resources required to create better documents

Magix reduced the time needed for the following tasks:

Individual tasks: 30% time-saving

Coordination: 90% time-saving

Re-work: 50% time-saving

Total workload per document 60% saving

Average total workload (month): 40% time-saving

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Magix were able to reduce the time spent on their average pre-sales workflow by 40% by using Xara Cloud.

Using advanced design features to improve marketing results

Xara Cloud’s automatic document re-size feature enhanced MAGIX’s marketing departments workflow, allowing them to take one social media graphic, product flyer or letter, and resize it with one click for multiple channels. Freeing up more time to perfect their marketing message.

Significantly improved workflow & reduced costs

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Xara Cloud’s mission is to bring business content to life

by bridging the gap between professional design and business content.

Xara Cloud is a design tool built for everyone that is simplifying the way businesses create, collaborate and control business and marketing documents to help increase revenue and build brand visibility.

Xara Cloud has a long history of software design excellence and has pioneered many of the graphics technologies and techniques now standard in the industry today.