Following the widespread unease at Adobe's move to force users to a subscription model, Xara is offering a special discount on their flagship creative design software 'Xara Designer Pro' to disgruntled Adobe users who want to find a suitable alternative.

Xara Designer Pro is often quoted in the press as having features that compare very favourably with Adobe’s Creative Suite applications, being faster, cheaper and easier to learn. Xara Designer Pro is a professional level graphic design tool, that offers integrated tools for illustration, DTP, photo editing and web design in a single package using a fraction of the memory resources of the Adobe Creative Suite of products.

Charles Moir, Managing Director, said: "You can understand from a business income point of view why a subscription revenue is desirable. However, what's good for Adobe, is not necessarily good for their customers. For many users, especially the smaller or independent freelance designer, the cost of a subscription is simply prohibitive. Adobe have upset swathes of users with their new pricing model.

For online services such as hosting, or purely web-based services we agree that a subscription model makes sense. But not for downloaded, installable desktop software.

Xara has always had a loyal enthusiastic customer base, many of them ex-Adobe users, so we're offering a special discounted price, to make it even more attractive for Adobe users to try Xara software.”

Xara Designer Pro is a one-off purchase - no subscription and no obligation to purchase future versions - it's yours to do with as you want, forever. It normally retails for \$299, but is offered to registered owners of Adobe software for just \$199. In addition to the 30 day no-quibble money back guarantee Xara is offering a free upgrade to the forthcoming Xara Designer Pro X9 due out shortly.

Xara Designer Pro is available for Windows operating systems. For more information see http://www.xara.com/graphics/alternative-software/

Contact:  

For more details or a serial number to unlock the trial version please contact: Nova Fisher, [email protected] Tel: +44 1442 351035

What the press say about Xara and Adobe

http://www.pcworld.com/downloads/file/fid,199999-order,4/description.html

http://www.pcadvisor.co.uk/reviews/software/3365672/xara-designer-pro-x-review/?tab=verdictTab#top

http://www.pcadvisor.co.uk/reviews/software/3362396/xara-photo-graphic-designer-mx-2013-review/

http://www.graphics.com/modules.php?name=News&file=article&sid=4982

About Xara Group Ltd Xara has been at the cutting edge of software design since 1981, specializing in creative design and publishing solutions, with award winning titles from the era of the BBC Micro right up to and including the latest cloud based, online services. Innovations have included technology firsts such as the first real time anti-aliasing & transparency controls, and spell check as you type. Xara Cloud is the latest venture, the culmination of decades in software design for the publishing industry. You can find more information about the latest updates on the website of our official worldwide reseller magix.com.

About MAGIX MAGIX has been a leading international provider of high-quality software, online services and digital content for multimedia communications since 1993. The MAGIX product range is targeted towards both laymen and professionals alike, going beyond the PC platform to include seamlessly integrated online and mobile applications. MAGIX operates internationally from branches in the USA, Canada, the UK, France, Italy and the Netherlands.