15 Best Social Proof Tools to Get Reviews & Increase Conversions

Are you on the fence about investing in social proof tools? Hear me out.

Social proof and FOMO (fear of missing out) are psychological phenomena that you should shrewdly include in your marketing strategy. It’s honest marketing (as long as you don’t cheat).

And it’s the future of marketing.

Being genuine is the best way to market your product or service. Because consumers are seeking authentic and trustworthy brands. One way to capitalize on this is through social proof. But if you want efficient social proof campaigns, you must invest in a social proof tool. Trust us, it’s worth your buck in terms of ROI.

And there is a tool out there for all pockets and business goals. That’s why we’ve put together a list of 15 social proof software tools that you can use to boost sales and conversions on your website. Whether you’re looking for customer testimonials, user reviews, or social media integration, there’s sure to be a tool on this list that’s perfect for your needs!

15 Best Social Proof Tools to Improve Your Social Proof Game and Boost Conversions

Top Social Proof Software Tools

Social proof marketing is not just a fad but a serious strategy that can boost sales and website conversions. And while it’s impossible to centralize and display all the social proof notifications manually, there are some awesome social proof tools out there that can triple your conversions!

1. FOMO App

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FOMO, or fear of missing out, is a real phenomenon. And it’s one that the developers of the FOMO app are trying to harness.

This social proof software allows you to easily collect social proof and display it on your website. One of the best features of the FOMO app is the customizable social proof notifications. You don’t have to be a coding wizard to make your social proof indicators stand out because FOMO provides easy-to-follow rules and templates that you can use.

For instance, you can do anything from displaying the number of active customers purchasing during a sale to disabling social proof notifications when a user is on the purchase page.

The FOMO app comes with 105+ integrations, meaning you can couple it with a bunch of e-commerce websites such as Facebook, Google Reviews, Instagram, or Shopify. You can also use the app to create a sense of urgency around your products, with templates like active sales, low-stock nudges, or live visitors count.

Another awesome feature is the geo-tracking option, which allows users to target website visitors according to their location. Proximity and similarity increase the influence of social proof on purchasing decisions. With the FOMO app, people can see social proof from people in their area.

FOMO App Pricing

FOMO has a variety of plans, starting at 19$ a month for 25,000 notifications. Their subscription plans are suitable for any business size. Plus, they also offer a 14-day free trial if you want to give the app a spin before making a decision.

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2. TrustPulse

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TrustPulse is another powerful social proof tool that leverages the power of social proof to boost conversions.

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Their easy-to-use editor allows you to display social proof indicators in real time. For instance, you can send notifications to visitors whenever someone purchases something on your website. Or you can let people know that someone commented on your blog post.

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This social proof software also allows you to send “ on fire notifications” to create a sense of urgency and increase conversion rates. Let’s say you have a massive discount on your website. With TrustPulse, you can show visitors how many people have purchased a certain product in the last couple of hours.

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With the “display rules” feature, you can select exactly when and where to display the notifications. This allows users to tailor the experience according to the target audience.

TrustPulse also offers some great analytics – this way, you can see which of your web pages produce the highest conversion rates. More so, this tool works with any website platform.

All in all, TrustPulse is one of those flexible and intuitive social proof tools.

TrustPulse Pricing

The plans range from 9 to 50$ a month, and they also offer a risk-free 14-day trial to test out their platform. With their wide variety of plans, TrustPulse can be used by anyone – from solopreneurs to big agencies!

3. UseProof

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UseProof allows you to create real-time notification popups that show potential customers when someone else buys from you or signs up for your mailing list. This is an effective way of creating urgency and encouraging potential customers not to miss out on a limited-time offer!

The hot-streaks feature tracks and displays the number of people who have taken action on your site, and it generates up to a 15% increase in conversion rates. If let’s say, 30 people have booked a demo of your software in the last 12 hours, UseProof will display that on your website.

You can also add a popup of the live visitor count, an option suitable for those who provide limited seats to events or discounts.

UserProof also shows the impact of the social proof notifications through analytics and A/B testing.

UseProof Pricing

The pricing plan for this social proof software starts at 79$ a month for 10,000 unique visitors, but you do get unlimited notifications and domains. You can also opt for a custom enterprise plan. If you’re curious to put it up to the test, you can sign up to try any of their plan for free!

4. ProveSource

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ProveSource offers a social proof toolkit, giving you a couple of options, such as:

• It shows the Individual actions of visitors and customers;
• It shows the number of people who’ve taken action on your site;
• It can display positive reviews from Google, Facebook, Trustpilot, and others.
• It offers a real-time visitors counter.
• It displays the number of followers, likes, and subscribers you have on your social media platforms.

You can add custom rules to display notifications according to your goals. Plus, you can customize the notifications so they are in line with your brand’s identity.

ProveSource is used by over 40.0000 people, and it generates around a 17.4% increase in conversions!

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You can integrate it with a bunch of platforms, such as Facebook, Mailchimp, Squarespace, Wix, or WordPress.

ProveSource Pricing

Good news! ProveSource offers a free plan, which is an excellent fit for small businesses – it works for up to 1,000 unique visitors monthly, and you have access to all the features.

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5. Wisernotify

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Another worthy mention is Wisernotify. This social-proof software solution helps you build brand trust through its versatile notifications like sign-ups, sale pop-ups, and more. You can reduce cart abandonment with their CTA and urgency widgets. The name of the game is versatility, as with these widgets, you can announce flash sales, promote events, boost free trials, or stimulate people to download your marketing materials.

Wisernotify is highly-customizable, offering data and timing control, as well as the ability to choose from a bunch of display rules. With over 50 design templates to choose from, you’re sure to find styles that suit your brand!

With over 200 integrations, Wisenotify works with a bunch of tools, from booking platforms such as Calendly, and social media platforms, to booking solutions such as PayPal.

Wisenotify Pricing

Wisenotify offers a free subscription – this works for up to 1,000 visitors and does not include branding control or premium templates. They also provide higher plans, that are customizable according to the number of visitors you get on your platform or website.

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Top Customer Review Platforms

Social proof notifications like sign-ups or sale pop-ups are great. However, collecting and displaying customer reviews is a must.

User-generated content is favored by Google and trusted by consumers.

So, let’s look at the top 5 review apps you can use to collect reviews and display them on your website to increase social proof.

6. Trustpilot

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Trustpilot is one of the most renowned social proof tools in the world. It has been used by over 23,000 business customers. Trustpilot allows you to collect, manage, and display online customer reviews.

If you want to increase the trust and credibility of your brand and you run a medium to large-sized company, this might be a suitable tool for you.

With Trustpilot, you can send bulk review invitations through email, automate review requests at key engagement stages, or add their embedded review form straight to your website. This way, you can get product, service, or location reviews with ease.

Trustpilot also allows you to manage customer reviews smartly. Every time you get a review, the app will send you a notification so you can stay engaged with customers.

Fake reviews are a bummer. And this review app has flagging tools that allow you to send reviews for investigation. More so, you can easily connect reviews with previous orders.

Trustpilot also helps business rank higher on Google, a must in today’s competitive digital marketing landscape. To display reviews, you can use their widgets and add them to your website or attach them to emails.

And if you want to showcase reviews on your social media platform, you can do that by designing social media posts with Trustpilot.

Trustpilot Pricing

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Trustpilot is a bit on the expensive side, at $225 or more a month. While it may not be the best option for solopreneurs, start-ups, or small businesses, it is a great option for established brands looking to boost their credibility. Each pricing plan can be customized with add-ons such as artificial intelligence insights or expert support.

7. Podium

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Podium is a comprehensive reputation and review platform that allows you to collect reviews, and engage with your customers, to build your brand’s reputation.

If you want your business to stand out in the local pack of Google, Podium might suit you. This review platform is great for getting Google Reviews – it has omnichannel functionalities that use text message prompt to persuade the customer to leave a review. The text message contains a link, which directs clients to review platform options.

You can also communicate with your clients via text or webchat and request payment via SMS. The SMS and MMS communication method ensures that you get a fast reply from customers.

Another cool thing about Podium is that its services are personalized according to the industry and business you are in.

Podium Pricing

Podium’s subscription plans are pretty steep, starting at $289 a month for up to 1,000 contacts and 3 team members. They also offer a free trial of their platform, which gives you access to all of their features.

8. EmbedSocial

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Another star review tool is EmbedSocial. This is a powerful review management platform that is perfect for businesses of all sizes. EmbedSocial allows you to collect reviews, stories, photos, or social media posts from happy customers and add them to any site.

You can collect reviews from Facebook, Google Reviews, or via email, SMS, or review form. EmbedSocial’s integrations make it easy to add reviews on Wix, WordPress, Shopify, or other platforms.

If you want customer reviews to show up as star snippets on Google, all you have to do is copy the schema code that EmbedSocial provides and paste it on the product’s page.

The platform offers a wide selection of review widgets to choose from, each with an eye-catching design and layout – so you’re sure to find something that suits your brand.

EmbedSocial Pricing

EmbedSocial offers a free plan and two paid plans – starting at $29 a month. The premium plan is great for team-workers!

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9. SpotOn Review Management Tool

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SpotOn has a suite of useful tools for businesses from all walks of life. Their review management software can be accessed from a browser or straight from your phone app – so business owners get full control over their reputation management!

This way, you’ll see all the online reviews in one location. Every time you get a new review, you’ll get notified and can access the review and shift to any review site – in no time.

What’s great SpotOn will automate the whole review request process – so you can just sit back and focus on managing customer feedback.

SpotOn Pricing

Spot on doesn’t provide public pricing details. To find out more about their services, you can get a free demo and consultation.

Top Testimonial Apps

Another category of social proof software is testimonial apps. User testimonials are supper effective, yet we all know that collecting and displaying them is no walk in the park.

Here are a few of the best testimonial tools out there.

10. Boast – Video Testimonial Software

Did you that 2 out of 3 consumers said that they would be more likely to buy a product after seeing a video testimonial?

People find video testimonials engaging, impactful, useful, and authentic.

But collecting them can be a bit of a pain. Boast takes the hassle out of the way.

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If you want to get user social proof, you have to make the entire process as easy and smooth as possible. Otherwise, customers are not going to engage.

With Boast, all you have to do is share a Boast form with your customers. The software sends automated emails to customers to remember to submit their testimonials. Customers can record the video testimonials directly from their smartphones.

This social proof tool is easy to use and can be set up in minutes. To approve feedback from previous customers, all you have to do is enter the app and approve it. Then, you can easily publish it to your website or social media.

All in all, Boast allows you to collect genuine social proof to get instant credibility and boost your social media marketing campaigns.

Boast Pricing

Boast has three subscription plans, starting at $59 per month. Their plans are suitable for small, medium, and large businesses. You can also get a free trial for all the plans.

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11. Xara Cloud

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Xara Cloud is suitable for business owners, marketers, or freelancers who are looking for a way to create stunning marketing materials without having design skills.

With Xara Cloud, you can use a variety of templates to display anything from social proof to review requests.

For instance, you can choose a social proof template, add your brand elements, and display it on your website or social media profiles. To get stellar reviews, you can create social media posts, email headers, or even flyers!

Not only can you create visually-gripping content, but Xara Cloud allows you to manage your brand, store all brand assets in one place, collaborate with team members, and easily share content with clients.

Xara Cloud Pricing

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Xara Cloud offers a free plan, which allows you to create content using 5000 professionally designed templates. Other options are available for those who want to use Xara consistently for branded content creation and team collaboration. The Essential plan begins at just $12 per month. That’s the equivalent of only three lattes.

12. Testimonial

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Testimonial allows users to collect and display text and video testimonials without any coding – all with one software.

Just create a landing page for requesting testimonials and share the link with your customers. To manage the testimonials, the soft centralizes all testimonials in one dashboard.

Another cool feature is performance tracking. With this, you can clearly see which testimonial performs better and keep just the winning ones on the page.

Sure, text and video testimonials created through this software are the stars of the show – but Testimonial can centralize all your social proof – no matter if it comes from Twitter or Youtube.

To display your customer’s feedback, you can opt for the Wall of Love, which showcases your favorite testimonials or go for a single video embedded on your page.

Testimonial Pricing

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This software has a starter plan – suitable for those who want to test it out. It also offers a premium, ultimate, and agency plan.

13. Common Ninja: Testimonials Plugin

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With Common Ninja’s Testimonials plugin, you can display your favorite customer testimonials on your website.

You can opt for a written statement or the star rating system. Either way, showcasing stellar testimonials will leave a lasting positive impression on your site visitors. The plugin also allows users to customize the widget so it fits with your website’s look and brand identity.

If you receive any reviews via email or word-of-mouth, all you have to do is paste the review into the widget and let the review work its magic. Common Ninja is compatible with all website building and e-commerce platforms.

Common Ninja Testimonial Plugin Pricing

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Common Ninja offers a free version of this plugin and paid monthly plans, starting from $3.99.

14. Famewall

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Another easy-to-use tool is Famewall. With Famewall, you can collect social media, review platform shout-outs, and embed them on your website to increase conversions and sales.

This social proof software tool is quick to set up and requires no coding skills. You can personalize the testimonial collection landing page however you see fit. Plus, you can even collect video testimonials and review all your testimonials in a single dashboard.

Famewall Pricing

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If you’re just getting started, you can embed your Wall of Fame for free with Famewall. If you’re interested in more features, you can upgrade to the paid plans – starting at $11.99 per month.

15. Endorsal

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Endorsal is a social proof tool that allows you to collect customer reviews and display them on your website without hassle. This tool is also useful if you want to display social proof notification icons and messages to site visitors.

To collect testimonials, you can use Endorsal’s capture forms. These forms are entirely customizable to suit your brand’s identity. You can also automate SMS and email review requests and monitor how each social proof campaign is performing.

Display reviews with their Wall of Love or customizes the review widgets to achieve the look you want.

Endorsal Pricing

If you’re curious to try out this social proof tool, Endorsal offers a free plan which includes its core features, 100 contacts, and up to 1,000 monthly visitors. They also have a starter pack at €36 per month, a professional plan, and the possibility to tailor the business plan to suit your needs.

Pick the Best Social Proof Tool for Your Brand

It’s a no-brainer that leveraging social proof is mandatory for today’s businesses. When it comes to the best social proof software, you have to consider your goals and business goals.

This list captures the best social proof software tools on the market – so you can upgrade your marketing strategy and skyrocket your business.

Sign up today for a free trial!