The workflow-driven alternative to BreakthroughBroker
Finding BreakthroughBroker too limited for your brokerage’s marketing needs?
When results-driven real estate brokerages feel it’s time to upgrade from BreakthroughBroker and templates, they choose Xara Cloud to ensure their agents actually market their listings.
Used daily by top-producing teams at
Templates are good.
But does it need to stop there?
BreakthroughBroker helps agents create marketing materials, but what happens next? Many materials never reach their audience. Xara Cloud ensures agents market their listings by automating promotion strategies, creation, and even posting campaigns for them.
Brokers agree:
- Marketing materials without a promotion strategy don’t sell properties.
- Brokerages with big teams spend more budget servicing their agents.
- There’s no follow-up system, just hoping agents remember to use the materials.
- It’s better than having no marketing at all, but that won’t grow your brokerage.
Promoting listings with BreakthroughBroker vs. Xara Cloud
Go from tinkering with templates to promoting on autopilot
Breakthrough Broker stops at cookie-cutter materials
BreakthroughBroker’s gives your agents one-off materials but leaves the rest up to them. Agents still have to take initiative to figure out how to use them. Many don’t.
Runs your agents’ marketing automatically
Works in the background, watching for new listings and status changes. Creating campaigns and sending out marketing materials without anyone needing to think, even posting on social media. Focusing on reaching buyers.
You need to stay on top of BreakthroughBroker
Your staff probably still assists agents with creating Flyers and postcards with their materials and limited customization. If things get busy, marketing stops.
Xara Cloud keeps marketing going
With brokerage-tailored materials, new content added for your agents every month, and reminders if materials aren’t used enough. Properties stay promoted until they sell!
Takes too long for MLS data to come
BreakthroughBroker relies on ListHub, which as a third party can take a while to get MLS data and populate marketing materials. This extra step means agents waiting longer to start promoting new properties.
Connects directly to your MLS
Hooks straight to your MLS for instant data access with no middlemen. New listings in your marketing system, as soon as they’re live on the MLS. Promotion starts right away.
BreakthroughBroker requires manual social posting
With BreakthroughBroker, agents have to come up with what to say for each post and channel. Many agents skip this step entirely when they get busy.
Automates social media for your agents
Besides creating posts and captions automatically, it can optionally publish content to your agents’ social accounts on a schedule. Working as their social media specialist, while they work with clients.
Xara’s built for your brokerage’s bottom line,
not single agents
Cut marketing costs while expanding your reach. Your agents get to focus on selling more properties without you paying for extra marketing staff.
Save on staff costs
No need for marketing assistants helping agents create and manage campaigns.
Reduce per-agent spending
Pay less per agent than with BreakthroughBroker while reaching more clients. Better results at lower cost.
Grow marketing without growing expenses
Add new agents without adding marketing support staff. Expenses stay flat as your transactions increase.
Head-to-head
BreakthroughBroker
Automated marketing from listing to closing
noJust listed marketing materials created
Post to social media without agent effort
noManual Posting
Templates designed for your brokerage
noNo, applies your branding to theirs
See all your listings’ marketing in one place
noNo
Guide agents through marketing tasks
noGuide agents through marketing tasks
Automated postcard campaigns
yesYes
Broker-level brand control
yesBranding, but no controls.
Co-listing campaigns
noNo
Customer Support
noEmail
Automated marketing from listing to closing
yesFully automated strategies
Post to social media without agent effort
yesAuto-creation and posting
Templates designed for your brokerage
yesAll templates are uniquely tailored to your brokerage
See all your listings’ marketing in one place
yesAll listings sorted by address and status
Guide agents through marketing tasks
yesYes, click-through workflow.
Automated postcard campaigns
yesYes
Broker-level brand control
yesYes, full control
Co-listing campaigns
yesYes
Customer Support
yesChat, email, zoom, phone
How much will Xara Cloud save you?
Includes both software costs and staff time savings
Your annual savings
Software cost comparison
BreakthroughBroker $0
Xara Cloud $0
Software savings $0
Staff time savings
Hours reclaimed annually 0 hours
Value of time saved $0
Total annual savings $0
Breakthroughbroker costs as last displayed on breakthroughbroker.com on 30/03/2025
Switch today and automate your brokerage’s
marketing process
