The automated alternative to canva
Canva makes pretty designs.
Xara helps your listings sell
Real estate brokers need more than design tools. Xara’s marketing automation gets listings marketed by detecting, creating, and posting for all your agents.
Used daily by top-producing teams at
Great designs don’t sell homes. Great marketing systems do
Canva gives your agents design tools. But then they need to design, post, and come up with more ideas. Xara turns automatically turns listings into marketing campaigns.
Your brokerage’s challenge with Canva:
- Wastes agent selling time: Agents spend hours designing instead of with clients
- No listing lifecycle automation: Each marketing phase requires manual creation
- Some Brand tools: Despite “locked” templates, each agent’s marketing looks different
- New paid account requirement: Starting June 2nd, agents need paid Canva accounts to access your templates
Promoting listings with Canva vs. Xara Cloud
Stop designing, start selling
Canva
Makes agents graphic designers
Canva turns your agents into part-time graphic designers. Template-sharing helps but distracts your agents from selling. Each listing still requires manual creation of materials at every stage.
Automated marketing that just happens
Works in the background, watching for new listings and status changes. Creating campaigns and sending out marketing materials without anyone needing to think, even posting on social media. Focusing on reaching buyers.
Canva
Lots of capabilities, but also costs
Canva announced that from June 2nd, 2025 agents will need paid Canva accounts ($12.99/month) to use your templates. Even without this expense, your marketing coordinator still spends 2-3 hours creating materials for each listing, limiting how many properties get full marketing coverage.
3x marketing capacity
One marketing coordinator can support 1 or 1000 agents as the platform automatically creates and delivers agent-personalized property marketing materials throughout the listing lifecycle. You cover every listing without adding staff.
Canva
MLS workflows depend on external setup
Canva supports some third party real-estate integrations but rely on your own setup with help of third parties. Xara is built around MLS-driven marketing automation that turns listing data, photos, pricing, and agent information into ready-to-use campaigns.
Your MLS data, instantly turned into marketing
Integrates directly with your MLS, automatically pulling listing data, photos, pricing, and agent information into all marketing materials. When listing data changes, all materials update automatically. No manual data entry, no delays, no errors.
Canva
Scheduling is not automation
Canva includes social planning and scheduling tools in some plans. Xara creates listing-specific campaign content from just listed to sold, automatically for agents and teams.
Automated social media promotion plan
Xara creates and auto-posts strategic updates from listing to sale. No agent action required. The system handles captions, scheduling and posting, even creating “Sold” materials to showcase agent success.
Xara’s built for brokerage growth. Canva’s for pretty pictures
Cut your marketing costs in half while tripling your reach. Your listings get complete promotion from day one to sold, without your agents ever touching a design tool.
Cut marketing costs and expanding reach
Reduce your costs with one platform that handles all marketing needs and deliver more value to agents.
Help your staff do more with less
Automate repetitive tasks so your staff can focus on agent support. Handle more listings without working longer hours.
Stay in front of buyers
Every property gets complete promotion. Build brand recognition through uniform marketing.
Head-to-head
Automated marketing from listing to closing
yesFully automated strategies
MLS direct integration
yesAuto-creation and posting
Post to social media without agent effort
yesAuto-creation and posting
Social media automation with captions
yesAuto-creation and posting
Templates designed for your brokerage
yesAll templates are uniquely tailored to your brokerage
Automates full listing lifecycle
yesFrom just listed through sold
Automated agent reminders
yesEnsures marketing happens
See all your listings’ marketing in one place
yesAll listings sorted by address and status
Guide agents through marketing tasks
yesYes, click-through workflow
Automated postcard campaigns
yesYes
Broker-level brand control
yesYes, full control
Co-listing campaigns
yesYes
Customer Support
yesChat, email, zoom, phone
Canva
Automated marketing from listing to closing
noDesign-led
MLS direct integration
noSetup-dependent
Post to social media without agent effort
noScheduled
Social media automation with captions
noManual setup
Templates designed for your brokerage
noOff the shelf brand templates
Automates full listing lifecycle
noNot dedicated
Automated agent reminders
noNo
See all your listings’ marketing in one place
noNo
Guide agents through marketing tasks
noNo
Automated postcard campaigns
yesYes
Broker-level brand control
noSome brand tools
Co-listing campaigns
noMust use collaboration tools
Customer Support
noPlan-based