Glossary

Our branding glossary is special, it contains essential branding concepts, but we also added some terms to help you distinguish between different types of brand assets and between various types of asset management systems.
Without further ado, here it is.

Target Audience

A target audience is a group of people identified as potential customers. Usually, they resonate with a brand’s values and identity, while also finding the brand’s products or services useful for their needs.

Team Collaboration

Team collaboration is a project management approach that focuses on teamwork, creative thinking, and equal participation. Nowadays, collaboration tools help remote teams work together with ease and efficiency.

Team Management

Team management refers to the process of coaching teams toward accomplishing certain business goals.

Templates

Templates are pre-made documents and designs that can be customized to match a brand’s identity. They come in handy in branding, business, marketing, and sales, as they allow people to create beautiful content with no hassle.

Here are a few of Xara’s design templates:

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Typography

Typography refers to the style of a text. In branding, it’s the art of using fonts, text size, or weight to showcase the essence of the brand.