Real Estate Brokerage Software
Scale your brokerage’s marketing
performance without extra hiring
Your dedicated print and digital marketing center automates marketing creation and centralizes distribution to give your teams and agents a workflow that keeps marketing time, and costs at an all time low.
Market 90% faster Listing marketing documents created and personalized under a minute with MLS and agent info.
Reduce tech costs Increase adoption Ditch disjointed tools for easy processes with a platform that handles agent marketing requests any time.
Brand Compliance Empower agents to customize, maintaining brand control.
Attract & Retain top agents Keep agents focused on buyers and sellers. On-demand assets, fast distribution and customization prevent admin work.
MLS-Connected No more typing or copying and pasting with Property MLS Data and real estate websites integration.
Engage More Buyers Automatically create and deliver cross-channel marketing campaigns for every agent.
Loved by top producing teams at:
Real estate marketing software that multiplies brokerage productivity
Before Xara Cloud:
Using disjointed tools delivers more costs than marketing materials, keeps your agents from selling and admins distracted.
The Solution:
Give your agents a single marketing center they’ll actually use. Property marketing documents and personalization are automated with MLS data integrations, multi-channel publishing in one place, and brand compliance is the default with approved templates and brand assets. This allows admins to focus on supporting your real estate agents more profitably.
Cut design time by 75%, saving 80 hours monthly - Equips 60 agents with custom content daily
“Now our agents get materials out the door without waiting for admins. Before it was time intensive, and they’d sometimes do it, but marketing listings would get pushed away to the side.”
Take your agency’s marketing a step further
AI for Real Estate
Market every listing in record time
Have materials ready for your agents 24/7.
Automatically fill marketing materials with property and agent information and images.
- One-click sync MLS listings to the agent’s marketing materials.
- Pull any listing from your website by pasting a link to its page.
Simplify Workflows
Multiply your marketing team’s impact, not their billed hours.
With Xara’s AI for real estate brokerages, 1 marketer can do the job of 10.
Your brokerage’s brand and design are standardized across all assets, no matter who’s using them, for more flexibility as your brokerage grows.
- Brand controls dictate your brokerage’s style.
- Central control ensures assets are updated automatically.
- Establishing one brokerage portal accessible to all agents.
Improve marketing campaign delivery
Take the guesswork out of outreach and marketing campaigns
Centralize social media, print, and email blast workflows for every agent so they can reach buyers and sellers without coordination hassles.
- Personalized direct mail and print campaigns.
- Built-in social media posting and caption generator.
- Create custom email marketing templates and export HTML.
Attract and retain top producers
Give your agents the white glove treatment they expect
Connect Xara to your inhouse tools and portals and let your agents find their marketing within your front end reflecting your brand.
- API and custom integrations with your website prevent agents from jumping between scattered tools.
Easily move to Xara Cloud
Your marketing center works seamlessly with other implemented solutions across your agency. We’ll also take care of the setup for your team.
Got listings up and running?
We integrate with your MLS so the moment your agents list a property, half the marketing work has been done.
Already using Design Software?
No problem. We’ll help you import all your current designs into Xara Cloud.
Ordering prints from different providers?
Print directly from Xara and get it shipped to your office or mailed to a list with a few clicks.
Sending email Blasts?
Craft email templates for everyone in the brokerage and send them from your CRM or email provider.
How Xara Cloud Works
Centralize your brand
Keep your brand intact across all materials with centralized brand management. Increase brand awareness and a consistent presence with customizable templates.
Flexible Customization
Tailor marketing materials to each property automatically and empower agents to customize further with Xara’s drag-n-drop editor. Instantly personalize brochures, flyers, and social media posts with agent details and headshots.
Manage and distribute materials without headaches
Easily manage assets in one place and make them accessible to agents so they can quickly find and use the right templates, photos, headshots, and documents for each listing, contract, or buyer-seller engagement document.
Targeted print & direct mail campaigns
Let agents send their materials for professional printing or straight to buyers and sellers in their target areas with Xara’s click-to-print feature. Get high-quality prints delivered straight to your office.
Automatic Content Generation
Property information gets synced to your agents materials in seconds with one click.
Multi-Channel Publishing
Put an end to agents publishing content to their channels one by one. Now they can share directly to social media or export as an email.
Collaboration Tools
Work directly with your agents and designers within Xara Cloud. Share folders, templates, through links, emails, and give and receive feedback and help them in real-time.
Supporting your real estate brokerage every step of the way
Award-winning support
No waiting in line. Real-time support from product experts and designers.
Voted #1 Best Support
on G2
Concierge onboarding
Our success team and designers are here to set up your workflows and templates. With organized brokerage-wide adoption process, admin and agent education, everyone’s productive from day 1.
Template library setup
FAQ