Real Estate Marketing Platform
Real estate marketing meets speed and consistency
Reach buyers with high-quality content by letting your agents customize and market their listings without sacrificing speed, quality, or budget.
Rated 9.3 for Ease of Use
Loved by top producing teams at:
Increase your brokerage’s marketing rhythm. Market
more. Consistently.
Brokers & Owners
Reduce marketing costs, increase agency visibility, and attract top talent with a real estate marketing platform that automates marketing activities.
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Teams & Agents
Empower your agents to deliver the marketing they need right now while protecting your brand and design resources.
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Make your real estate marketing stand out without
slow-downs
Empower your agents to produce the professional-looking flyers, brochures, open house materials they need right now, optimizing design quality and everyone’s time.
Reach buyers and sellers faster by distributing updated assets in real time, and allowing agents to send materials straight to social or the printer.
Elevate your brand and your agents’ by controlling how it’s displayed on every piece of content.
Create your Real Estate marketing materials faster than a designer
Create high-quality content and materials for your listings in minutes. Start from scratch, import existing materials and PDFs or quickly turn templates into new listing materials that represent your brand with simple drag-and-drop tools.
Auto-create Agent Marketing Materials from MLS Listings
Now agents can market their listings in seconds, sticking to your brand’s look and feel. Wave goodbye to agents sitting around waiting for marketing materials or going rogue and risking marketing mishaps.
Marketing for real estate agents made easy with:
- Automatically fill templates with MLS listings, their images, property and agent details by simply looking up your listing ID.
- Create multiple-property materials automatically.
Make sure your agents have the latest assets at their fingertips
Save everyone time and effort by not having to look for creative assets. Centralize and distribute the latest versions of templates, property images, icons, and important information organized in one place.
Simplify finding and creating new marketing and sales material:
- An organized asset gallery with all your property, agent and agency images and creatives.
- Give access to specific content and creative assets or make them available team-wide. You set the restrictions.
- Get assets on the go with direct downloads.
Scale your brand while protecting it from mishaps
Buyers and sellers work with unique and trustworthy brands. And that starts with sharing high-quality branded content consistently.
Build a trustworthy brand experience:
- Enforcing your brand guidelines by automatically applying them to your property’s marketing materials.
- Letting agents create new content from replicable templates and swap and edit defined images, text fields skipping design steps.
- Using lockable templates to decide what elements can be edited, so no one goes rogue.
- Automatically populate documents with your brand’s most important details and contact info.
Create any type of Real Estate content with robust tools and many template formats
Increase the returns on your real estate marketing today. See why thousands of real estate teams use Xara.
No credit card or phone number required.- Start creating instantly — 1 minute signup.
FAQ
Real estate common questions
What is Xara's real estate marketing platform?
Xara is an automated real estate marketing platform that turns MLS listings into ready-to-publish campaigns. It detects new listings and status changes, pulls property details, and automatically creates on-brand social posts, flyers, postcards, brochures, and email content, then delivers everything to agents so every listing can be promoted without manual design work.
Who is Xara for — brokers or agents?
How does Xara integrate with MLS listings?
Agents simply enter a listing ID and Xara automatically pulls in property details, photos, and agent information from the MLS, filling marketing templates instantly. This eliminates manual data entry and lets agents produce print-ready or digital materials in seconds. You can also import a listing by pasting your website URL. Find out more about MLS integration
How does Xara stay on-brand across many agents?
Brokers can lock specific design elements — fonts, colors, logos, and layout — while leaving designated fields editable for agents. This means agents get the flexibility to personalize their listing materials while brokerage brand standards are automatically enforced on every document.
What types of real estate marketing materials can my agents create with Xara?
Xara supports a wide range of content formats: property flyers, brochures, open house materials, window displays, business cards, door hangers, social media graphics, email campaigns, and feedback forms. Materials can be sent directly to print or shared digitally. Browse all real estate templates
Do agents need design skills?
Is Xara suitable for large brokerages with many agents?
Yes. Xara is built for scale. Brokers can centralize assets, set team-level permissions, and distribute the latest templates and brand materials to all agents automatically. Leading brands including RE/MAX, Keller Williams, Berkshire Hathaway, and Century 21 use Xara to manage marketing across large agent networks.
Does Xara support automated marketing campaigns for listings?
Yes. Xara's Playbooks feature automatically generates and delivers complete marketing campaigns for each listing stage — Coming Soon, Just Listed, Open House, Price Reduction, Under Contract, and Just Sold — without agents needing to create anything manually. Try listing now