The AI marketing manager built to do your
team’s design and publishing work

Get content created and published for you regularly. Xara automatically publishes across platforms to increase engagement for everyone in your team.

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Like having a marketing team for every
employee, but better

Without the wait or hassles. Just the results.

What marketing teams try to do

  • Find good content ideasEmployee time spent5+ hours/week

  • Design graphics, posts, charts, and write captionsEmployee time spent7+ hours/week

  • Apply consistent branding (logo, colors) to every piece of contentEmployee time spent3+ hours/week

  • Plan and publish content across social media platforms.Employee time spent5+ hours/week

  • Figure what’s working and what isn’tEmployee time spent4+ hours/week

Replaced by

Difference

  • Instant setup.
  • No billable hours.
  • Personalized for your brand.
  • No manual scheduling.
  • Scales effortlessly.
  • No admin costs.
  • shape

    Increase reach

    Daily posting keeps your audience engaged and your brand top of mind.

  • shape-2

    More Sales Opportunities

    More touchpoints put you in front of more potential buyers.

  • shape-3

    0 effort

    Gives you time back to be with your clients all while staying in front of potential ones.

Use cases

Creates, schedules, and delivers personalized
marketing content automatically

  • Pump more
    content

    Automatically get branded posts, and graphics tailored to your business or team members.

  • Daily posting

    Your content calendar is filled and Xara posts for you on Facebook, Instagram, LinkedIn, and more—no need to log in or lift a finger.

  • Deliver campaign materials
    to teams

    Instantly give everyone in your organization the content they need to stand out from the competition

  • Reaches more clients
    organically

    Your assistant curates relevant content that makes you look like an expert—no manual updates or last-minute scrambles.

  • Learns what works for your
    audience

    Track audience engagement and adjust strategies with ease.

  • Built for large teams and
    locations

    Manage marketing for multiple agents, franchises, or locations.

How Your Assistant Puts Marketing On Autopilot

Increase reach from consistent daily posting

  • 1

    Finds Relevant Content Ideas

    Suggests engaging topics based on your audience and industry.

  • 2

    Creates Personalized Content

    Delivers branded images, graphics, and captions tailored to you and your audience.

  • 3

    Publishes for you

    Automates posting to social media and email.

  • 4

    Delivers Content to Teams

    Sends agents or team members personalized campaign materials.

Your 24/7 Marketing Assistant

A one-stop shop for your organization’s daily
marketing needs

  • Real Estate Brokerages

    Generate and distribute listing-specific, daily shareable content, and market updates for agents.

  • Healthcare Providers

    Publish engaging educational materials to your audience.

  • Franchises

    Easily deliver localized, branded content for every location.

  • Property Management Teams

    Increase local engagement and occupancy rates with location specific marketing materials.

You’ll hate it if you like
average results

Yes, we do the heavy lifting—finding ideas, creating posts, and publishing them every day. But here’s what’s actually important- more reach, more engagement, and way less costs for your sales.

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  • 5x Increase

    Organic reach

  • +400%

    Average
    engagement
    Growth

  • -90% Reduction

    in Marketing Time and
    Costs

  • 24/7

    Content
    Execution

Marketing done right, at a price that fits your goals

No surprises. Just clear, simple pricing for success-based marketing.

Light

$99 /user/month

  • Automated Posting

    No, you post

  • Custom Content
    Creation

    Branded Social Media Posts

  • Personalized
    Campaigns

    Standard Campaigns for Listings or Promotions

  • Insights & Analytics

    None

  • Platform Integration

    Facebook, Instagram

  • Material Delivery

    Social Media and Digital Formats

Starter

$129 /user/month

  • Automated Posting

    4 times a week Across 2 Platforms

  • Custom Content
    Creation

    Branded Social Media Posts

  • Personalized
    Campaigns

    Standard Campaigns for Listings or Promotions

  • Insights & Analytics

    None

  • Platform Integration

    Facebook, Instagram

  • Material Delivery

    Social Media and Digital Formats

Professional

$169 /user/month

  • Automated Posting

    Daily Posting Across All Major Platforms

  • Custom Content
    Creation

    Branded Social Media + Flyers/Brochures or emails

  • Personalized
    Campaigns

    Campaigns and Expert knowledge pieces

  • Insights & Analytics

    Reach and Engagement Insights

  • Platform Integration

    Facebook, Instagram, LinkedIn, Email

  • Material Delivery

    Social Media, Digital, and Print-Ready Materials

Xara Virtual Assistant common questions

What is the Xara Virtual Assistant?

The Xara Virtual Assistant is an AI-powered marketing assistant that automatically creates and publishes branded content to your social media channels and email every day, without requiring you to log in or write anything. It handles topic research, graphic design, caption writing, and scheduling across Facebook, Instagram, LinkedIn, and email so your marketing runs on autopilot. It is designed for businesses, real estate agents, brokerages, franchises, and multi-location organizations that need consistent daily content but don't have the time or in-house team to produce it.

How does an AI virtual assistant for marketing work?

An AI virtual marketing assistant works by analyzing your industry, audience, and brand to suggest relevant topics, then generating ready-to-publish posts (image, graphic, and caption) that get scheduled and published automatically to your connected channels. With Xara, the system curates timely, expert-level content, applies your brand colors and logo, and posts on your behalf — eliminating the need for manual content calendars, freelancers, or last-minute scrambles.

Who is the Xara Virtual Assistant for?

The Xara Virtual Assistant is built for real estate agents and brokerages, multi-location businesses, franchises, marketing teams managing multiple agents or stores, and any organization that needs to publish consistent, branded marketing content daily without hiring extra staff. It is especially useful for teams that need to scale personalized marketing across many people or locations from one centralized brand.

Which platforms does it post to?What does the Xara Virtual Assistant do every day?

Every day, the Xara Virtual Assistant suggests engaging topics tailored to your audience, designs branded images and graphics, writes captions, schedules the content, and publishes it to your social media and email channels automatically. It also distributes personalized campaign materials to each agent or team member and tracks engagement so you can adjust strategy.

Which social media platforms does the Xara Virtual Assistant post to?

The Xara Virtual Assistant publishes automatically to Facebook, Instagram, LinkedIn, and email, covering the channels where business audiences and local buyers spend the most time. All posts are formatted and optimized for each platform individually, so a single campaign reaches every channel without manual reformatting.

Do I have to approve every post, or does it really run on autopilot?

The Xara Virtual Assistant runs on full autopilot by default — it finds ideas, creates the posts, and publishes them every day with no manual approval required. You can still review, edit, or pause campaigns at any time if you prefer more control, but the system is designed to handle the entire process for you so you never have to log in.

How is the Xara Virtual Assistant different from hiring a social media manager or freelancer?

Xara replaces a freelancer or in-house social media manager that typically costs $3,500+ per month with an AI assistant that works 24/7, posts the moment content is needed, and never misses a day. Unlike a freelancer who delivers content on their own schedule, Xara monitors your business around the clock — so a new listing at 9 p.m. or a market update on Sunday gets posted in real time.

Can the Xara Virtual Assistant manage marketing for multiple agents, locations, or franchises?

Yes — the Xara Virtual Assistant is built to manage marketing for multiple agents, franchise locations, or branches from one central platform, delivering localized, branded content for every individual or location. Each agent or location gets personalized campaign materials that follow brand rules, while leadership keeps central control over what can be customized.

How does Xara's Virtual Assistant work for real estate agents and brokerages?

For real estate, the Xara Virtual Assistant generates and distributes listing-specific posts, daily shareable content, market updates, just-listed and just-sold campaigns, open house promotions, and price-reduction alerts to each agent automatically. It connects to your MLS to detect new listings and status changes, then turns each one into a complete, branded marketing campaign delivered straight to the right agent.

Does the Xara Virtual Assistant create branded content that matches my company's style?

Yes — every image, graphic, and caption produced by the Xara Virtual Assistant is automatically branded with your colors, logo, fonts, and design rules so output is consistent across every agent, location, and channel. You set your brand guidelines once, and the AI applies them to every piece of content it creates.

Can the Xara Virtual Assistant help with email marketing too?

Yes — alongside social media, the Xara Virtual Assistant automates email campaigns by generating branded, ready-to-send templates and distributing them through integrations with email platforms like Follow Up Boss, Brevo, and Constant Contact. This means your newsletters, market updates, and listing announcements go out on schedule without anyone writing or designing them.

How long does it take to set up the Xara Virtual Assistant?

Most users can set up the Xara Virtual Assistant in about five minutes for individual use, while full brokerage rollouts including MLS integration and template setup typically take under two weeks. Xara's team handles MLS connections, brand template setup, and team training so you don't need internal resources to get started.

What kind of content does the Xara Virtual Assistant generate?

The Xara Virtual Assistant generates a wide mix of content including market updates, buyer guides, seller tips, client testimonials, just-listed and just-sold posts, neighborhood spotlights, educational materials, holiday greetings, and local-interest content. Each post is unique to the agent, brand, and local market — not generic templates — so your audience sees fresh, expert positioning daily.

Will the Xara Virtual Assistant help me get more leads?

Yes — by publishing consistent, locally relevant, branded content every day across multiple channels, the Xara Virtual Assistant is designed to grow audience engagement and drive inbound inquiries from social media. The platform also tracks reach, inquiries, and which content performs best so you can see exactly how your channels are contributing to the pipeline.

Does Xara integrate with my MLS, CRM, or website?

Yes — Xara integrates directly with most US and Canada MLS databases (including Bright MLS, Stellar MLS, and hundreds more), with CRMs and email platforms like Follow Up Boss, Brevo, and Constant Contact, and via API with your agent portal or website. This means listing data, agent details, and brand assets sync automatically without copy-pasting.

How much does the Xara Virtual Assistant cost?

Pricing for the Xara Virtual Assistant varies based on team size and whether you're an individual agent, brokerage, or multi-location business, with subscriptions including full automation, MLS sync, agent posts, and print-ready marketing with no add-ons or hidden fees. Visit Xara's pricing page or request a demo for a quote tailored to your team.

Can I try the Xara Virtual Assistant for free?

Yes — you can get started with Xara without a credit card or phone number, and request a demo to see the Virtual Assistant in action with your own brand and content. This lets you preview the daily content and posting workflow before committing.

Is the Xara Virtual Assistant the same as a chatbot?

No — the Xara Virtual Assistant is a marketing automation assistant that creates and publishes content for you, not a chatbot that answers customer questions. Its job is to handle your daily content calendar, social posting, and email marketing rather than respond to incoming inquiries.