A target audience is a group of people identified as potential customers. Usually, they resonate with a brand’s values and identity, while also finding the brand’s products or services useful for their needs.

Team collaboration is a project management approach that focuses on teamwork, creative thinking, and equal participation. Nowadays, collaboration tools help remote teams work together with ease and efficiency.

Templates are pre-made documents and designs that can be customized to match a brand’s identity. They come in handy in branding, business, marketing, and sales, as they allow people to create beautiful content with no hassle.

Here are a few of Xara’s design templates:

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Typography refers to the style of a text. In branding, it’s the art of using fonts, text size, or weight to showcase the essence of the brand.