ITSO MLS Listings Import
Automate Your Brokerage’s Marketing with ITSO Listings
Connect your ITSO listings to Xara Cloud to automatically create and deliver marketing campaigns for every property. Save time, keep materials on-brand, and make sure your agents have everything they need to reach clients—no clicks needed.
- Links your ITSO listings for automated marketing materials.
- Send personalized, ready-to-use campaigns to agents as soon as a listing is added.
- Use Xara Cloud as a marketing center for your brokerage.
Benefits of Integrating ITSO with
Xara Cloud
Simplify
Connect ITSO listings with Xara Cloud to automatically generate marketing materials when a new listing is available and throughout its lifecycle.
Improve
Provide agents with ready-to-use marketing materials and guidance so they can focus on closing deals.
Reach More Buyers
Distribute materials across social media, email, and print simultaneously to reach a more clients.
Maintain Consistent Branding
Create and distribute materials that align with your brokerage’s brand standards.
How to Use Xara Cloud with ITSO
Get started with automated marketing in a few steps:
Link your ITSO account to Xara Cloud by entering your Office ID.
Automatically generate marketing materials for each new listing as soon as it’s added to ITSO.
Deliver materials instantly to your agents, ready for them to publish across multiple channels:
Xara’s Playbooks will generate and distribute your agent materials across the brokerage so they can reach clients on more platforms
Playbooks to Reach More Clients with ITSO Listings
Easily create marketing campaigns to support your agents at every stage of a listing’s lifecycle. From promoting new listings to announcing sales, Playbooks give your agents everything they need to reach the right clients at the right time.
Promote New ITSO Listings
Generate attention for new listings with materials tailored to reach buyers quickly.
Open House Campaigns
Equip agents with everything they need to advertise open house events and attract visitors.
Just Sold Campaigns
Announce successful sales to build trust with clients and attract future business.
Price Reduction Campaigns
Update buyers on price changes, helping to re-engage interest in properties.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get ITSO Office ID & Connect
- 1Confirm your brokerage’s membership
with ITSO. - 2Log in to your ITSO account or contact ITSO support to retrieve your unique Office ID.
- 3Provide your Office ID to connect and start creating materials automatically.
What is ITSO?
Information Technology Systems Ontario (ITSO) is a not-for-profit consortium of regional real estate associations in Ontario, Canada. Established in 2020, ITSO facilitates cooperative use of a shared Multiple Listing Service (MLS) system, providing comprehensive and accurate real estate data to its members. As of 2024, ITSO comprises 20 of Ontario’s 36 real estate boards, along with five others that have data-sharing agreements, collectively serving over 23,000 users, including approximately 18,500 REALTORS®.
This extensive collaboration enables brokers and agents to access a wide range of property listings and market information, enhancing their ability to serve clients effectively across the province.
Why Choose ITSO with Xara Cloud’s Marketing Center?
By integrating ITSO listings to Xara Cloud, brokerages can ensure that their listings are always marketed consistently and on more channels. Here’s how ITSO and Xara Cloud make a difference:
Automated Campaigns:
Generate and send marketing materials for each listing with no extra work from agents.
Integrates with Xara’s Playbooks:
Use Playbooks to create campaigns for new listings, just sold properties, open houses, price reductions, and more. Agents can follow a simple process for consistent results, ensuring all marketing materials align with your brand.
Centrally manage your listings marketing:
Manage all marketing efforts in Xara, reducing complexity and saving time.
More Agent Productivity:
Give agents ready-to-use marketing materials, helping them focus on closing deals.
ITSO Coverage
ITSO serves real estate professionals across Ontario, covering key regions and markets, including:
Regions Covered:
1. Toronto
2. Ottawa
3. Waterloo
4. London
5. Hamilton
6. Windsor
7. Kingston
8. Barrie
9. Niagara
Associations Served:
1. Toronto Regional Real Estate Board
2. Ottawa Real Estate Board
3. Realtors Association of Hamilton-Burlington
4. London and St. Thomas Association of REALTORS®
5. Kitchener-Waterloo Association of REALTORS®
6. And more…
How to Join ITSO MLS
Steps to Become a Member
- 1Confirm Eligibility:
ITSO membership is available to real estate professionals who are members of one of the 20 affiliated Ontario real estate boards or associations. Check with your local board to ensure eligibility. - 2Apply through Your Local Real Estate Board:
If eligible, submit your membership application through one of ITSO’s member boards. Each board has its application process and membership fees, which may vary. - 3Receive MLS Access:
Once approved you’ll receive access to ITSO’s MLS system, including data-sharing capabilities across Ontario, allowing you to manage listings and access market data.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.