Branding Hub
Whether you want to grasp the basics of branding for your new business, want to work on your brand strategy, are stuck with your brand visuals or want to find branding tips on how to grow your business, the Xara Branding Hub is the right place to start.
Table of Contents
- Foundations— Learn the basics of branding
- Strategy — Plan your brand strategy
- Build Story — Build a brand 1: Your brand story
- Build Visuals — Build a brand 2: Your brand visuals
- Management — Control your brand: Brand management
- Growth — Grow your brand: Brand marketing
- Improvement — Improve your brand: The rebrand
- Measurement — Measure your brand: Brand analytics and KPIs
Learn the basics of branding
Foundations
Are you new to branding or not sure how it can help your business?
You will understand what branding is—and what it isn’t—, why big companies spend millions on it every year, but also why a strong brand matters even more if you are a small business. You will find examples from a wide range of industries and see an overview of all the elements you need to have in place to start your branding adventure with the right foot.
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Plan your brand strategy
Strategy
Branding is a life-long undertaking and its success begins with a solid strategy.
In this section you will learn about leveraging your brand to reach your goals, creating unique strategies that suit your needs and positioning your brand to maximise your impact on the market.
It’s not all theory, we’ll provide you with examples and a framework to put it all into practice.
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Build a brand 1: Your brand story
Build: Story
Once you’ve defined your brand strategy it’s time to define your brand story.
This will help you connect with your audience and is essential before creating any visual elements.
This section will cover everything from finding your name to creating the perfect tagline and everything in between. Learn to write the perfect manifesto that defines your mission and values. Craft a brand story of which you can be proud!
Build a brand 2: Your brand visuals
Build: Visuals
It’s time to get the creative juices flowing and start to define your look.
You need your brand to be unique, memorable and easily identifiable on all marketing channels. Think Nike, Apple, Ryanair… here you will learn how to create your own.
Remember to have fun and don’t lose track of your previous work on brand strategy and story.
This section starts with looking at what makes a logo great and how colours and typography impact brand perception.
At the end, you will be able to define a library of brand assets and mockups that give life to your vision.
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Control your brand: Brand management
Management
Your brand is organic and not always in your control.
In this section, you will learn how to set up the mechanics to ensure brand compliance and keep your brand strong.
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Grow your brand: Brand marketing
Growth
Your brand influences are business activities, but none more than marketing.
This section will guide you through marketing your brand.
We will look at the brand in all its manifestations: websites, social media, advertisements, e-mail and in print.
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Free resources & tools
Improve your brand: The rebrand
Improvement
You might find over time that as the market landscape shifts, your brand needs to be re-aligned.
This might be triggered by new market opportunities, data insights or new business strategies.
This section will help you identify the right time for this change to avoid unnecessary spending.
Free resources & tools
Measure your brand: Brand analytics and KPIs
Measurement
What gets measured gets managed.
It’s hard to put a number on the table when talking about your brand, but that doesn’t mean you can’t gain insights from the performance of your brand.
Here you will learn about the most important brand KPIs to monitor, and how and when to measure them.
