7 Tips for Repurposing Content for Social Media

Like most businesses out there, you are probably using a lot of channels and touchpoints to stay in touch with your audience — your website, your blog, live events, webinars, brick-and-mortar stores, and so on. This means that social media is probably not the only content generator for your business. But it could be the best way to get started with content repurposing.

Basically, repurposing content for social media implies reusing content in different ways in order to easily share it on social media. So, what exactly can you repurpose? Well, you can turn your blog posts into videos or infographics, condense them into how-to posts, or use pull quotes to create an engaging visual. Or you can repurpose existing case studies or guides to make them easier to understand for your target audience.

Basically, any content you’ve already created and you feel like it’s aligned with your business goals can be repurposed for social media. The point of this strategy is to keep the conversation going with your audience and help you save time by making the most of what you already have.

You know how they say that content is king. As such, it is the go-to strategy to boost social media engagement in a fast and effective manner. The same principle applies to repurposed content as well. All you have to do is keep in mind what people are looking for online and try to respond to that need with great and engaging content. And doing it right definitely pays off.

The Benefits of Repurposed Content

• Improve Content Performance
  The way your content is performing has everything to do with the context in which it is presented. Just because it did not perform well at a given time does not mean that you cannot breathe new life into it to showcase its value. As a matter of fact, you might be sitting on a goldmine of poor-performing content without fully maximizing its potential.
• Boost Your Organic Social Media Reach
  Or on the other end of the spectrum, you can choose to repurpose top-performing content in order to increase your reach. To do that, you can easily identify top-performing content in your CMS based on the traffic, social media shares, comments, and backlinks. It’s the safest bet to make sure your social media audience is getting the best of the best.
• Strengthen Your Brand Presence
  They say that repetition is the mother of all learning. Well, the same applies to your social media content. In fact, there’s a theory that buyers need to hear your message 7 times before they make a purchase. Even though repetition might be effective, you cannot be overt about it and post the same content again and again. By repurposing old content, you relay your core message in different ways, with higher chances of pushing prospects further down the funnel.